IV. commercial expansion
The move into other appellations from 2000 to 2002

Until 2000, the Grupo Barón de Ley exclusively made and sold wines from the Denominación de Origen Calificada Rioja. Two projects would take them into other appellations, while preserving the Group's exemplary model.

In Cigales (Valladolid) Finca Museum was set up and began to produce Museum, Crianza and Museum Real Reserva. At the same time, in La Rioja Bodegas Máximo started up operations, centred on making varietal wines in line with the new trends which were spreading all over the world.